If You've Never Hired a Top-Notch Conversion Copywriter, Your Website Is Leaking Money Day and Night
Stop wasting money on "creative" copywriters. I use a research-based system to write copy that's laser-targeted to your ideal customers to get you more leads, make you more sales, and earn you more money out of the traffic you're already getting.
Hi! I'm Neil, your new Conversion Copywriter.
Conversion Copywriting Is Not an Art...It's a Science
Conversion copywriting sells.
Conversion copywriting--real copywriting, effective copywriting--doesn't just "sound good" or "build the brand" (though it often does). It's not necessarily funny, quirky, or witty (although it can be). It isn't what you want to say, but what the customer wants to hear.
My conversion copywriting system has as much to do with math and psychology as it does with English. It's an analytic approach that involves research and testing.
Most copy makes a stab in the dark. Mine takes a scientific and systematic approach to ensure that it's delivering the right message in a clear, specific, and memorable way. And I prove it all with A/B split tests that show, with at least 95% confidence, that my copy converts better than what's currently on your page.
If you hire me to write copy for you, this is the system I'll follow to give you a high-converting website:
1) Research your market, competitors, and customers using a variety of qualitative and quantitative methods.
2) Write copy that speaks to your customers' wants and needs.
3) A/B split test one or more new versions of each page against your current pages.
4) Replace your current page with the statistically verified best-performing version.
5) Based on what we learn in the test, suggest further split tests that might improve your conversion rates even further. (I can also run these tests for you for an extra fee.)
My waiting list typically extends from 3 weeks to 3 months. If you need copy faster than that, I may be able to bump you up for an additional rush fee; if not, I will be happy to refer you to a more junior copywriter with greater availability.
How Much Do I Cost?
I quote all clients on an individual project basis.
Be aware that my services are substantially more valuable, and thus expensive, than your typical web copywriter. The copy that I write for you is based on detailed customer research designed to improve your website's conversion rate.
(If you're just looking for a wordsmith to write something that "sounds good," there are far cheaper options out there. If that is what you're looking for, however, I would ask yourself whether or not that is accomplishing a business goal for your company.)
What Are My Qualifications?
- I have 10+ years of professional writing experience as an Editor, Copywriter, Content Writer, and Senior Copywriter
- I drive millions of dollars in sales through print ads for a high-profile client
- I've worked with both startup and enterprise-level B2B and B2C companies
- I have extensive SEO experience (I was a Senior SEO Copywriter for Sears)
- I've collaborated on highly successful 2-minute infomercial spots
- I'm the first person to ever be Certified in Conversion Copywriting by Copyhackers
- I'm a Market Motive Certified Trained Practitioner in Conversion Optimization, PPC, Analytics, Mobile Marketing, and Display Advertising
- I'm certified in Online Testing by MECLABS
- I'm obsessed with digital marketing and optimization, and I'll work into the wee hours to make sure we get you a winner!
"If you're not hiring a professional like Neil to do your copywriting, you're leaving money on the table. His work has been a major factor in increasing our conversion rates. We couldn't be more please with the results that his work has delivered."Matthew Kinneman
If you've come this far, you must be curious. Click the yellow button to shoot me a quick email. Just let me know what you're working on and I'll be happy to answer any questions. Even if I'm completely booked with other clients, I can still give you a few other top-notch copywriters to work with.
I'm looking forward to hearing from you!